Shape, A4 landscape, this is a shape that can be scaled to different sizes including a billboard
It is versitile
It has to be one main image
The image has to be striking and relevant to your programme, as well as attempting to sum up the programme in one image
The text = slogan, title, scheduling and the TV company Logo
Here are a few examples:
(these examples are taken from ITV1, as this is where we have said our documentary would be aired)
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