Sunday, 19 September 2010

Analysing a Documentary- The Music Biz: The Marketing of Meatloaf

The Music Biz
Type of documentary: Mixed

Narrative structure: Closed, non linear, single strand narrative

Themes: Marketing of music, the creation of image for a band or singer, the power of the media to influence audience behaviour.

Narrative Structure:
*Interviews - framed to the left or right of screen, medium close up or close up, eye line is 1/3 of the way down the screen which is conventional. 
*Meatloaf's was interviewed in multiple places, multiple times.
*A variety of camera work
*Extreme close up of CD's, magazines etc.
*Different shot types
*Camera movement
*High and low angle
*Point of view shot of someone walking into the betting office.
8Hand held - at the behind scenes footage and making of the video's.

Mise en scene:
*Chroma key (blue or green screen)
*Background of the interview is actuality footage or archive material relating to what the interviewee is saying.

Sound:
*Voice over - sarcastic, male, standard English, calm and clear delivery.
*Actuality footage is used to complete the voice over.
*Meatloaf's music and archive music is used over the voice over and other footage

Editing:
*Interviewees dissolved in and out
*Inter cut between interviews/cross cutting to construct the narrative
the background is sometimes frozen - this is to avoid distracting the audience from the interview
*Cut between behind the scenes and finished video
*slow motion
*Flipped image

Archive material:
*Magazine covers
*CD covers
*TV clips
*Music videos
*Chat shows
*Award ceremony
*Newspaper headlines
*The village people
*Mr. Blobby
*News footage
*Used as a chroma key background - construct the mise en scene of the interviews

Graphics:
*Title sequence - integrated into magazines
*Company logo
*Names, employment - anchored relevance, serif, white, capitals and italics.



(Meatloaf music video, scenes of this were being filmed during the documentary)

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